Building features is faster than ever, thanks to AI coding assistants. But this creates a new challenge: understanding customers isn't keeping up.

The shift happening right now

Three forces are reshaping how companies understand their customers:

• AI has reached human-level quality in conversations
• Teams need continuous insights, not periodic research
• Product success depends more on user experience than feature lists

Today’s customer research is broken - it’s expensive, slow. Look inside any product team today: 70% of researchers can't keep up with product team demands. Teams make critical decisions without customer validation. Customer insights get lost across 12+ disconnected tools

The problem isn't lack of tools. It's that traditional research wasn't built for today's speed of innovation.

What if? you could:

• Interview 100 customers simultaneously, getting insights in hours not weeks
• Turn every customer conversation into actionable product direction
• Give every team member the power to gather customer insights
• Have product decisions backed by real-time customer data

Why this matters for SaaS companies? The companies that win in the next era won't be those who build features fastest, but those who best understand their customers. Here's why:

• Features are getting easier to build and copy
• Customer experience becomes the key differentiator
• Speed of understanding determines speed of innovation

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The Future is Continuous Intelligence,

An AI research partner from the ground up. Unlike others bolting AI onto existing tools, we're reimagining research for the AI era:

• Autonomous voice interviews at scale
• Adaptive surveys that uncover deeper insights
• Automated synthesis of customer conversations
• Real-time journey analytics

This isn't just about doing research faster or cheaper. It's about building an unbeatable advantage in customer understanding. Companies that embrace this transformation early will build a significant competitive advantage in their markets. The future of product development isn't just about building faster – it's about building exactly what customers need.